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Mobile SEO services ensure that your website is optimised to stay competitive in today’s digital landscape. With more searches carried out on mobile than ever before businesses now face unique challenges, but also great opportunities to reach wider audiences.For any website with SEO ambitions it has become essential to pay attention to mobile performance. As an experienced mobile SEO agency, Impression works with organisations to ensure that their websites are as optimised for mobile as they are for desktop.
Mobile SEO services encompass the strategies and techniques that focus on optimising a website for mobile devices, ensuring it performs well on smartphones and tablets. With over 60% of global internet traffic coming from mobile devices, a solid mobile SEO strategy is vital for improving visibility in search results, enhancing user experience and ultimately driving more traffic and leveraging conversions from mobile users.
Since Google’s switch to mobile-first indexing in 2018websites that are not optimised for mobile are more likely to get overlooked by search engines, leading to a decrease in traffic and a drop in your business revenue.
Much like traditional SEO services, mobile SEO focuses on ensuring your website functions correctly on mobile and tablet devices to allow potential customers to move through the purchasing funnel. Users expect quality content and if your website does not offer that, then they will go elsewhere.
With over half of the global web traffic now coming from mobile devices, it’s never been a better time to invest in mobile SEO services. Neglecting mobile SEO can severely impact your website’s performance, visibility and user engagement which means missing out on a huge share of the market.
Mobile users often have immediate or local intent, presenting lots of opportunities for high-value sales and leads. Optimising for mobile ensures that elements like calls-to-action, forms and checkout processes are in place to meet the user when they’re ready to convert.
With Google’s algorithm favouring mobile-friendly sites, mobile SEO is key. Businesses with mobile-optimised sites are set up for long-term success, helping them to stand out against their competitors and take advantage of the latest features in a rapidly changing digital landscape.
Google has clearly laid out its requirements for mobile. With our mobile SEO services, we’ll help you to get your website up to speed and identify opportunities to better engage with mobile users.
Using a combination of Google’s own mobile-friendly test, Search Console insights, crawling tools and developer guidelines, we’ll assess the mobile-friendliness of your website in accordance with the Core Web Vitals metrics and provide you and your development team instructions on how to meet Google’s mobile requirements.
If yours is a business which serves a local audience, we’ll implement technical changes such as schema markup to position your site for local users, ensure your NAP details are consistent and advice on further local SEO activity.
Not all content is built for mobile users. We’ll review your website’s content – the text, the imagery, the videos, the graphics and so on – to identify which content works well already, which can be improved and which should be repurposed for mobile users.
The mobile search landscape is complex, with features and trends that don’t overlap with desktop. We will maximise and monitor your visibility on different SERP features to ensure that your site claims visibility across different mobile and voice searches.
With such emphasis placed on optimisation for mobile, we typically integrate our mobile SEO services into our wider SEO strategies to ensure your website is best positioned to perform across all devices.
Whilst the strategy we devise will be bespoke to your site’s needs, it will typically incorporate elements from a wide range of areas, including on-site content, technical SEO, and link building. Our work on your website will be carried out from a mobile-first perspective, ensuring that all users are provided with an exceptional experience no matter which device they use.
Once the requirements of mobile SEO are met, we’ll work with you to uncover opportunities and capitalise further on the features that mobile offers – all with a view to helping your content go further. Working alongside our CRO department, our team of strategists and technical experts will identify innovative ways to improve your site’s user experience and convert more users.
Speak to our team today to discover how our mobile SEO services could work for you.
Client
Services
Digital PR, SEO
Industries
Fashion, Luxury & Beauty
Client
Services
SEO
Industries
Luxury & Beauty, Retail
Client
Services
Paid Media, SEO
Industries
Home Improvement, Retail
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