Ecommerce SEO Agency

An ecommerce platform that lacks a strong foundation in technical SEO is likely to underperform as the usability of your website plays a crucial role in conversion.

Ecommerce websites come with unique SEO challenges. With a high number of URLs, products going in and out of stock with complex site functionality driven by JavaScript, we are working with you every step of the way. We pride ourselves on transparency, so you won’t be left in the dark as we work with you to resolve any issues.

Product optimisation is a key part of effective ecommerce SEO services. We will review the sales copy on your product pages, looking at keyword targeting and use of calls to action to improve search rankings and drive conversions. We’ll also look at your use of technology such as structured data to improve the way your products are understood and represented by the search engines. 

Depending on the size of your ecommerce store, we can also leverage automation to deploy content changes at scale. This streamlines resources, improves ROI and ensures we can focus our efforts towards other critical optimisations.

Whilst ecommerce SEO is primarily focused on driving new traffic to your website, your existing traffic shouldn’t be ignored. This is especially applicable for ecommerce websites, where repeat sales and upselling can add a great deal to your bottom line. To maximise these opportunities, we will assess the sales funnel online to identify where people drop off and highlight where there is an opportunity to upsell your products.

Just as you’d dress a physical shop to impress, your website should be no different. Websites that are easy to navigate, tailored to your audience and display trust signals – such as security certificates and known payment gateways – are proven to convert more sales. 

We apply both best practice design approaches and bespoke recommendations based on the purpose and audience of your ecommerce site, using additional analysis tools to understand how users interact with your website.

Category pages are a key part of both the on-site user journey and a robust organic strategy. By engaging customers at a broader level to the specific product, you can be eligible to rank to high-volume search terms in SERPs, all whilst providing users with logical decision points when narrowing down their purchase.

Category page optimisation isn’t just about adding in a standard module of SEO text and leaving it there; it’s about making user-centric decisions that boost your topic authority, promote content exploration and drive conversions. We’ll make sure your category pages are tuned to perfection.

While this mantra is integral to everything we do, it is particularly important for our ecommerce SEO services.

Online stores are vast, so there’s naturally plenty to do from a “best practice” perspective. However, not all site improvements will drive more revenue or align with your business goals. We dedicate ourselves to your KPIs while remaining transparent regarding the resource that certain deliverables will involve. If optimisations don’t lead to tangible returns then we don’t do them. It’s that simple. We focus on impact and value-driven ecommerce activity.