Watch on-demand
Organic marketing continues to be a crucial driver of online success, with recent data showing that 53% of all website traffic comes from organic search (Source: BrightEdge). To help keep your brand up to date with the evolving organic landscape and to fully leverage this opportunity, register to watch our latest webinar.
In this session, we explore critical updates in the search landscape, focusing on the growing impact of AI, brand signals, and the future of organic shopping. We discuss how these trends are transforming e-commerce SEO, with real-world examples from brands such as Sports Direct, which has seen over 50% of their page-one keywords benefit from organic shopping features. You’ll learn how product feeds and structured data are driving this growth and why it’s essential for your strategy.
Learn from our organic marketing experts, Head of SEO Performance, Charlie Norledge, and Digital PR Campaign Consultant, Lauren Henley.
You’ll learn about :
📅 Google Algorithm Updates: Google’s regular updates mean marketers must stay informed and flexible to maintain visibility in search results. Understanding these changes helps with effective strategising.
🛒 Organic Shopping’s Growing Importance: The addition of organic shopping features emphasises the need for e-commerce sites to optimise product feeds and structured data to boost visibility and sales.
🏆 Brand Equity’s Influence: A solid brand presence plays a major role in SEO. Marketers should use digital PR and consistent branding to build authority and improve rankings.
📉 AI Overviews Affecting Traffic: The rise of AI overviews can reduce clicks on traditional content, meaning marketers need to adapt their content strategies to stay competitive.
🔍 Tracking LLMs: As LLMs become more prevalent, tracking their impact on traffic and engagement will be crucial for understanding how to optimise content for these platforms.
Speakers:
Head of SEO Performance
Charlie has 9+ years of industry experience. With a background in web development, he specialises in technical SEO, focusing on solving crawling and indexation issues to enhance clients’ search visibility and optimise their overall SEO performance.
Digital PR Campaign Consultant
Lauren has 12+ years of SEO and Digital PR experience. She has successfully worked with B2C and B2B clients across the UK, Europe, and the US. At Impression, she supports the digital PR team, leveraging her expertise to drive impactful results for clients.
