YouTube Advertising Agency

How a YouTube advertising agency helps your business

YouTube advertising campaigns can help you reach both known and new audiences across additional touchpoints. These creative-driven YouTube ads play an important part in your marketing mix and are typically used for top-of-funnel brand activation campaigns, complemented by video remarketing campaigns to help you drive conversions.

But standing out on YouTube isn’t easy. To drive meaningful results that contribute towards your wider business goals, you need to create scalable, well-structured campaigns that leverage top-notch creative assets – whilst also positioning your brand in the right light. Once you have your campaigns set up, their performance will benefit from ongoing optimisation carried out as part of our YouTube advertising services, with experience in crafting bespoke strategies for the platform.

If you’re running YouTube ad campaigns, your business will also need a robust approach to marketing measurement to maximise the return on your investment. Our analytics and ad effectiveness teams work closely with the paid media department to ensure that, when you invest in YouTube advertising services, you’re able to connect that input with tangible business outcomes.

Brands that trust our YouTube advertising services

We’re the trusted YouTube advertising agency of choice for many brands across a variety of sectors. Discover who we’ve worked with below – and get in touch when you’re ready to find out how we’ll drive growth for your business.

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YouTube advertising services we offer

We’re not just a specialist YouTube ads agency – our team also acts as a wider online video marketing agency for some of the world’s leading brands.

YouTube Video Campaigns

We begin by reviewing your existing campaigns, account structure and feature usage to identify missed opportunities and room for improvement. We also gather competitor insights to better understand your industry and your performance compared to your competition.

YouTube advertising strategy

Working with our digital strategy team, we assess your business goals and devise bespoke campaign plans to help you achieve them. Looking to support a wider omnichannel strategy? Or boost conversions for a specific campaign? Whatever your aims, you can benefit from our many years of experience as a YouTube advertising agency.

Creative and branding services

Almost all successful campaigns on YouTube are backed by engaging creative assets. Unlike many YouTube advertising agencies, Impression also offers in-house creative capabilities. Head over to our creative marketing services page for a taste of what our design work can achieve.

Programmatic video campaigns

Working in tandem with YouTube, programmatic video advertising opportunities help you reach new audiences on alternative platforms with engaging video formats served across the web, and the ability to remarket to already engaged audiences. All activity can be measured from your Google ads account, making it easy to keep track of your marketing on YouTube.

Leverage Google’s demand-side platform DV360 to run entirely programmatic video campaigns across broader ad inventory, additional formats (including CTV) and sophisticated 3rd party audiences available to premium advertisers.

Impression is a great agency to work with and they are always quick to respond to our queries. I truly feel like they are an extension of our in house team and I'm excited about our partnership.

Sian Garvey Director of Marketing

What do YouTube video ads look like?

YouTube ads come in various different shapes and sizes and choosing which ones to go for will depend on your campaign goals. Below you can see an overview of the different types of formats available and if you need help determining where to invest your budget, get in touch with our YouTube ads team.

Skippable video ads:

These are the most widely used YouTube ad formats, allowing users to skip your ad after 5 seconds. If they watch your entire ad to the end, however, you can remarket to them with additional video content. Skippable video ads are available across multiple devices including desktop, mobile and TV.

They can be personalised, giving you the option to add copy and integrate product feeds. Skippable video ads are great for reaching new users, driving consideration and boosting conversions, making them a great choice for various campaign goals.

Non-skippable video ads:

Also known as ‘forced view’, this ad type is shown in full to the user, without giving them the option to skip it, before they can watch their content. These ads are up to 15 seconds in length and because they are unskippable, you are unable to remarket to this audience. They are great for driving brand awareness and achieving a large reach.

Bumper ads:

At 6 seconds or under, unskippable bumper ads are a great tool to support longer form YouTube creative. Short yet impactful, bumper ads work seamlessly across various devices to reinforce ad recall. Depending on your strategy these versatile ads can be used to promote or amplify your campaign message.

Mastheads:

This ad type allows your brand to advertise on YouTube’s homepage, driving reach and brand awareness. Your ad will autoplay at the top of the user’s screen, making it the first thing viewers will see when they open YouTube. Masthead ads are most beneficial for promotions, new launches, and major announcements.

In-feed video ads:

If you select this option, your ad will appear in the YouTube search results, ‘watch next’ area and the YouTube app home feed. This format will engage a middle-of-funnel audience, appearing in front of those who are actively searching for similar terms. In-feed video ads can drive consideration and move users closer to making a purchase.

How our YouTube advertising services work

We’re an award-winning YouTube advertising agency, using tried and tested methods to deliver impressive results for our clients. Our 5-step approach covers planning, building, optimising, reporting and evaluating. Let’s discuss how this works:

1

Planning

After developing a deep understanding of your target audience, we can help you identify the best platforms and ad formats to reach and engage them.

We’ll take into account your budget, campaign goals and wider business strategy to plan and execute activity that delivers results.

Utilising our creative partnerships, we can guide you through the process of creating best-in-class video assets to target users effectively.

2

Build

We build all campaigns in accordance with our best practice to ensure they are brand-safe, efficient and goal-oriented, with a rigorous quality control process in place. At Impression, our YouTube advertising services manage the entire setup process to ensure a seamless launch.

3

Optimisation

Your campaigns are optimised in real-time to ensure we are consistently delivering against your specific business goals. We monitor key metrics and will modify strategies, including adjusting bids and testing new opportunities to maximise impact while aligning with your specific objectives.

4

Reporting

Our transparent reporting process, via bespoke dashboards, allows you to monitor your campaign’s performance at any time.

Integration of video activity into your wider media mix will allow you to see the impact that your video campaigns are having.

5

Evaluation

All campaigns are evaluated to understand their impact. We’ll help you identify what worked well and what can be improved next time.

Brand lift: understand the impact of a campaign beyond media metrics. Brand lift can be used to evaluate creative or audience performance and learnings can be taken forward into future campaigns.

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Results from our YouTube advertising services

Norse Atlantic Airways

We helped Norse Atlantic Airways open up promising remarketing opportunities through targeted ad campaigns on YouTube, delivering the following results:

43% lower cost per session and 2% higher engagement rate from YouTube activity vs Publisher activity
98% lower CPC from YouTube activity vs Publisher activity
77% lower CPM from YouTube activity vs Publisher activity.

Discover more about our work for Norse Atlantic Airways as its trusted YouTube advertising agency.

Marmalade

Our YouTube advertising services helped car insurance provider, Marmalade, to achieve higher whilst also driving action further down the conversion funnel:

218% YoY increase in conversions (insurance quotes)
1,463 additional conversions YoY
£5.92 total CPA.

Keen to learn more? Head over to our Marmalade case study for more detail on how we helped grow this brand’s conversion potential.

YouTube advertising FAQs

YouTube case studies

See our work

Driving 218% conversions with multi-layered YouTube campaigns

Client

Services

Paid Media

Industries

Automotive, Finance

Read Full Case Study

Sequential messaging on YouTube drives 217% increase in brand searches