Microsoft Advertising boasts a unique blend of features that’s comparable to Google Ads but allows businesses to market their products and services to more specific audiences.
Rather than mirroring our approach to Google Ads on Microsoft’s platform, we have pioneered an award-winning approach that takes advantage of its unique strengths.
Market and keyword research
Keyword and industry analysis form invaluable insights. Discovering the precise keywords your potential customers are using to engage with your brand will refine your Microsoft Ad campaigns, ensuring maximum impact and relevance.
Thanks to Microsoft’s ownership of LinkedIn, one of the platform’s features is bespoke audience targeting across Bing ads, allowing us to reach specific categories of people unavailable on other platforms. We take full advantage of this when our clients need to reach particular audience groups.
Create and optimise ads
Guided by in-depth market and keyword research, we’ll look to optimise existing ads or create new ones where opportunities arise, ensuring maximum impact and engagement to enhance your click-through rates.
Ongoing management and review
Once the ads are live, we will continuously review and improve your campaigns using real-time KPI tracking to ensure they are optimised to maximise performance. As a Microsoft Advertising Select Agency Partner, we have access to the platform’s exclusive features, ensuring your campaigns always stay ahead of the competition.
