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Put your products in front of the people who are ready to buy through Google’s own Shopping network, managed by a Google Premier Partner. Google Shopping is the channel of choice for ecommerce retailers wanting to drive incremental performance across their product inventory.
Working with a Google Shopping management agency helps to improve the online visibility of your product selection and drive profitable sales.
By harnessing the Shopping network, you can present highly visual Google ads to in-market audiences who are actively searching for items like yours, ensuring that you’re consistently present at the point of need. Google Shopping ads effectively complement your wider search marketing efforts, sitting above PPC organic listings, whilst opening up access to other advertising surfaces such as Google’s Shopping tab, YouTube ads, the Google Display Network, and Gmail.
As part of our Google Shopping management services, we help to set the strategy for optimising your product listings and maximising your return on investment. This entails continual refinement of your feed to ensure that your ads are shown in the right place, at the right time. Imagery also plays a vital role in driving clicks and purchases – Impression is well-positioned to help you achieve these goals through compelling creative.
Impression’s Google Shopping management services are trusted by leading brands across a wide range of ecommerce sectors across retail, fashion, home improvement, and luxury and beauty. Get in touch to discover how we can help your business grow online.
Here are just a few things you can expect from working with Impression on your Google Shopping campaigns:
We’ve been awarded Google Premier Partner status for our track record of driving consistent, cost-efficient growth for businesses like yours. Analysing profit margins and stock levels via custom scripts, we boost sales and hit ROAS goals through intelligent application of your budget.
Unlike other Google Ads platforms, Shopping relies on the feed you input to inform it on what products are included and for which queries they should therefore be displayed. Our Google Shopping management services provide a steer on the formatting of your shopping feeds, setting you up with the best chances of success.
As a multi-service agency, Impression offers the creative expertise required to make your paid media campaigns excel. Google Shopping ads are highly visual, so the right imagery can be a deciding factor in the performance. We’re well-placed to advise you on exactly what’s needed to stand out.
We arm you with the data you need to make properly informed decisions on Google Shopping management, offering insights to help transform your advertising strategies. Routine reports can also be delivered at a cadence that suits you and other key stakeholders in your business.
Google Shopping advertising has come a long way since its inception, seeing significant market penetration over the last five years.
It is a powerful channel within search that can be optimised and scaled by a number of techniques, including query sculpting, contextual feed optimisation, profit-focussed bidding, Comparison Shopping Service (CSS) selection and more. Since Spring 2020, the freemium model has since returned to Google, meaning free organic clicks are available for products uploaded to the Merchant Center.
At Impression, we pride ourselves on our unique approach to Google Shopping campaign optimisation. Our Google Shopping Management team is commercially astute, and we always look to maximise total overall returns within challenging target ROAS/ROI targets. We overlay business data, such as promotional ranges, product margin and stock levels into our strategies where possible, to maximise profitable returns.We’re a high-performing Google Premier Partner agency, trusted by many businesses with their shopping advertising, targeting markets across the world. In 2024, the team won PPC Agency of the Year in the Global Agency Awards.
Impression provides high-level strategic advice and operates the programme on a day to day basis. They are extremely personable yet professional (a balance which some agencies struggle to achieve) and they always deliver what/when they promise. Impression feels like an extension of our in-house team and I really value the relationship we have with them.
Steven Waller Head of Ecommerce, Vax
For us, any paid channel needs to be managed scientifically. Over the years, we’ve earned a reputation as a data-driven Google Shopping management agency, using data from Google platforms, industry-leading tools and our own internal tech stack to make properly informed decisions on bid strategy and budget allocation.
As a company, we invest large proportions of our time into internal training and deploy our bespoke scripts, tools and third-party feed optimisation platforms when required.
We take a full life-cycle approach to Google Shopping campaign management, consulting with all relevant parts of your business. We consult with your trading team and IT developers on the “what” and “how” your product inventory is represented. We optimise feed content on your site, via intermediary optimisation software and if needed, on the ads platforms, too. With this, and regular content updates, feed testing and the inclusion of promotions data we’re able to get the results you need from the channel. Read more about our approach to feed management.
When working with Google Shopping, it’s important to consider a holistic campaign plan. Google Shopping campaigns will only ever capture inbound traffic. Our Google Shopping management agency will ensure you’re properly set up to attract new customers and audiences effectively and to make the most of returning shoppers.
For reporting, we take a “retail trading” style approach; we power dashboards with SKU, category and campaign performance information so that together we can make the correct catalogue and campaign decisions.
Impression’s paid media department is led by industry thought leaders, speakers and trainers, who have been on stage at the likes of SMX, SMXL, HeroConf, and AdWorld.
Supporting our established position in the industry, we were awarded Best Large PPC Agency in the 2023 UK Search Awards and the PPC Agency of the Year at the Global Agency Awards 2024. The team is also proud to have achieved Google Premier Partner status, an accolade which reflects our focus on continuous improvements and the consistent delivery of exceptional results for our client.
Rutland Cycling
We automated Rutland Cycling’s approach to Google Shopping feed management to deliver:
Discover more about how our work for Rutland Cycling as its trusted Google Shopping management agency.
Abigail Ahern
Impression won Retail Campaign of the Year at the Biddable Media Awards, achieving the following results with luxury home accessories brand, Abigail Ahearn:
Ready to find out more about how our paid media and SEO teams delivered growth for this brand? See our Abigail Ahern case study.
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Home Improvement, Retail
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Retail
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Retail
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