Paid Media Agency

Paid media is an umbrella term that refers to any kind of paid online advertising. In practice, this might include PPC (paid search and display ads), video advertising and paid social media advertising. Impression successfully manages media spend across the full paid media mix, from prospecting cold audiences to retargeting engaged users.

Paid media allows you to buy ad space online to promote your business and to achieve KPIs that feed into your wider digital marketing strategy. There are many reasons why you might want to consider investing in paid media. This can be to drive awareness of your brand, traffic to your website, or to sell/convert more. Ultimately, paid media management should drive more revenue for your business.

Paid social is a form of paid online advertising that focuses specifically on social media platforms such as Facebook, Twitter, Instagram, LinkedIn and more. Social media platforms offer extensive audience targeting, allowing you to segment your audience to find the right people who want to know more about your products and services. As a paid ads agency, we help you tap into these powerful advertising opportunities.

PPC (pay-per-click) is a form of online advertising where websites are charged a set sum each time a user clicks on one of their ads. Commonly referred to as ‘paid search’, it is an umbrella term that offers a wider range of biddable media. Partnering with a paid media specialist allows you to refine your PPC strategy for maximum performance.

Paid social media advertising enables brands to reach prospects through highly focused targeting options, ensuring that your ads are served to users who are interested. Typically, targeting is based on audience-specific attributes that the platform has available such as demographics and interests.

Compared to the more common PPC advertising, successful paid social activity relies on a blend of prospecting (cold) and retargeting audiences to deliver profitable ROI.

Programmatic advertising uses technology to automate the buying of advertising space, instead of traditional methods of digital advertising which often involve a manual set-up process. Using data and algorithms, Programmatic media buying serves ads to the right user, at the right place, at the right time.

Through programmatic media buying, your brand can reach known and new audiences in new moments. This is achieved through ad placements across channels such as YouTube, display, video, audio, connected TV (CTV), programmatic digital out-of-home (DOOH) and more. The scalability and extensive reach of these ad types allow you to accelerate your brand’s awareness as you become visible to more audiences in different places.

To re-engage audiences who have shown an interest in your product or service, remarketing efforts complement your brand-led activity, encouraging warm prospects to revisit your website and convert. Using programmatic’s granular audience targeting, you can re-attract your most valuable potential customers, tailoring your strategy to target the opportunities that will deliver the most impactful results.

Programmatic buying involves an auction process known as real-time bidding (RTB) - advertisers bid on inventory and the winning bid achieves the ad placement. It’s a highly efficient form of media buying because you only bid on the inventory that you want to win.

There are 3 parties involved in the auction process: the sell-side platform (SSP), the demand-side platform (DSP) and the ad exchanger. The SSP allows publishers to sell their inventory to advertisers, while the DSP enables advertisers to purchase this inventory. The ad exchange facilitates the auction by housing the bidding process.

We monitor your account closely using a combination of automated alerts and manual checks. Our paid media specialists directly audit your advertising account once per week to gather insights and make changes to protect your investment. Each month, we provide a roadmap of large-scale project work so you know where we're spending our time.

As a paid media agency, we can provide you with a team of experienced digital talent. We have extensive knowledge in all paid media platforms and can build comprehensive strategies designed specifically to meet your business needs.

A paid media agency is a good option if you either don’t have a dedicated in-house team or the capacity to build an experienced in-house team, need support for your existing paid media team, or if your team needs specialist training.

Paid media agencies have established processes when it comes to measuring performance, utilising specialist tools in which you may not ordinarily have access too. We can also deliver best advice and practices in order to get the most out of your digital investment.