Digital Strategy Agency | London, Nottingham & Manchester

Why strategy is your strongest growth lever

A great media plan isn’t enough. To scale and stand out, your marketing needs a clear direction, strong foundations, and constant optimisation. That’s where we come in.

At Impression, strategy is more than a service; it’s a system. We work with the rhythm of your business, combining long-term thinking with short-term adaptability to keep your activity accountable, efficient, and effective.

Whether you’re building a brand, entering a new market, or scaling an existing channel, our Digital Strategists act as a force multiplier for your team.

Our strategic model is built to turn evidence into action, blending data, experimentation and creative problem-solving to unlock performance at every stage of the funnel.

Ready to talk about what we can achieve together? Get in touch.

Our digital marketing strategy services

As your partner, we help shape, structure and steer your marketing. Our digital marketing strategy services flex to your internal resources and objectives, balancing consultancy and delivery as needed.

Strategic consulting

Strategic support on your most critical commercial questions. Includes market entry planning, channel prioritisation, full-funnel budget mapping, brand + performance integration, and more.

Everything we recommend is grounded in commercial evidence and shaped to support experimentation and innovation, so you don’t just plan better, you perform better.

KPI frameworks

We design clear, actionable KPI frameworks that link activity to outcomes. From your ultimate business objective, we help define the marketing and media metrics that matter, ensuring every decision is backed by evidence and every output is accountable.

Media planning & forecasting

Making sure your investment is working towards your objectives, we connect strategic thinking with media execution to help you plan smarter, spend better, and scale sustainably.

Our forecasting models combine real market data, your past performance, and commercial targets to build realistic and flexible media plans. We use a mix of bottom-up and top-down methods to size demand, allocate budget across the funnel, and define your most impactful channels; then test, iterate, and evolve those plans through structured experimentation.

Opportunity sizing

Commercial-first modelling to identify, quantify and prioritise growth opportunities. Built with real market data, custom benchmarks, and scenario planning tools. Every opportunity is framed with actionable next steps, empowering teams to move from insight to implementation with confidence.

Workshops & facilitation

Collaborative sessions tailored to your needs, from strategic reset workshops and stakeholder alignment to campaign ideation or creative-planning accelerators.

Our approach as your digital strategy agency

Growth Dynamics

Our strategic thinking is anchored in Growth Dynamics, a framework for understanding how your brand grows in your market. We consider category maturity, competitive advantage, and internal capability to identify the most impactful levers for growth, then map activity to that model. We use this model not just to diagnose growth potential, but to design evidence-backed, testable strategies that evolve with your market.

Red Thread

The Red Thread is our way of connecting strategy to execution. It ensures every brief, campaign, and piece of creative traces back to your overarching objectives, so nothing gets lost between insight and action. This integrated approach sets Impression apart as one of the leading Digital Strategy agencies.

Performance Ownership

Strategy isn’t a one-and-done exercise. Our digital marketing strategy services operate on a tiered planning cadence – daily, monthly, quarterly and annually – designed to operationalise evidence into action at every level of decision-making.

MOTORS at the time was in transition previously using multiple agencies, we wanted to find a full solution agency to centralise our strategy. Impression covered our core digital footprint but also allowed development into new upcoming projects which was key to our ambitious growth plans.

Lewis Millar Senior Digital Growth Manager

We chose Impression as our agency partner due to their demonstrated expertise and innovative approach in addressing our specific needs and objectives. Their comprehensive understanding of our requirements and thoughtful strategies for enhancing our digital landscape set them apart in the market.

Adam Valentine Digital Experience Lead

MOTORS at the time was in transition previously using multiple agencies, we wanted to find a full solution agency to centralise our strategy. Impression covered our core digital footprint but also allowed development into new upcoming projects which was key to our ambitious growth plans.

Lewis Millar Senior Digital Growth Manager

We chose Impression as our agency partner due to their demonstrated expertise and innovative approach in addressing our specific needs and objectives. Their comprehensive understanding of our requirements and thoughtful strategies for enhancing our digital landscape set them apart in the market.

Adam Valentine Digital Experience Lead

Digital strategy awards and industry recognition

Over the last few years, several of our team have had the opportunity to speak at several digital strategy conferences and events, and have been featured in several publications.

We pride ourselves on our industry achievements and thought leadership in digital strategy. Our team frequently shares their expertise at top digital strategy conferences and events, and their insights have been featured in leading publications.

We’ve also hosted our own digital strategy workshops and webinars, as well as published white papers to help marketers gain a better understanding of the industry, and how they can develop their own strategies.

Our digital strategy consultants are the driving force behind many of our channel strategies executed by our performance teams. We’re honoured to have received numerous nominations and awards for our outstanding work. Check out our awards.

Speak to our team for a free consultation.

Strategy case studies

See more of our work

Integrated digital strategy achieves 600% increase in sales for new Airline

Client

Services

Analytics, CRO, Paid Media, SEO, Strategy

Industries

Travel

Read Full Case Study

185% increase in revenue over 5-year partnership

Client

Services

Analytics, Digital PR, Paid Media, SEO, Strategy

Industries

Automotive, Travel

Read Full Case Study

Winter strategy achieves 24% increase in off-peak revenue

Client

Services

Digital PR, Paid Media, SEO, Strategy

Industries

Retail

Read Full Case Study

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Digital marketing strategy agency

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Why strategy is your strongest growth lever