In-house Digital Marketing Team

In-housing means a brand is taking full control of its digital and creative direction, moving away from agency support and growing internal teams to manage delivery. In practice, the lines are often blurred. A hybrid model usually works best for most brands, where consultancy and strategic input come from external partners, while internal teams manage core delivery with added flexibility when needed.

While in-housing offers potential benefits for some brands, the Data and Marketing Association notes that not all businesses consistently achieve the results they expect. In some cases, in-housing can lead to faster and more cost-effective delivery. However, many brands struggle to unlock these gains without the right support.

Without access to external expertise and lived experience, common challenges include tunnel vision, limited creativity, and reduced access to advanced tools and frameworks.

Impression supports a hybrid in-housing model. We believe in building strong internal teams for everyday delivery, supported by external partners who provide strategic guidance, tool access, and the flexibility to test, adapt, and scale when needed.

Yes. We work flexibly within hybrid models, collaborating with internal teams, existing agencies, or freelancers to reduce duplication and keep performance front and centre.

We start with your priorities. That might mean interim support, training, strategic input, or help aligning team structures. We will scope the right mix of services based on your needs and growth stage.

We go beyond consultancy. We embed tools and frameworks, support execution, and work side by side with your team to turn evidence into action, not just ideas into presentations.