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Blog

Tips, advice, guides, opinions and updates from award winning digital agency Impression.

3 min read

Reference lines and bands in Looker Studio

by Zoe Le

6 min read

Guide to Search Generative Experience in 2025

by Jonathan Theuring

24 min read

Complete guide to the Google Ads Editor

by Salik Chaudry

7 min read

Google Meridian: What you need to know

by Jake Piekarski

17 min read

Guide to Bing Webmaster Tools for 2025

by Jonathan Theuring

10 min read

International SEO: Best Practices and Strategies

by Luca Hargrave

1 min read

International PPC campaigns: How to succeed in 2025

by Radhika Mistry

6 min read

December 2024 Google Algorithm and Search Industry Updates

by Suzannah Page + Claire Le

7 min read

Impression’s paid media predictions for 2025

by Nick Handley + Harriet Howarth

7 min read

Server-side tagging in Google Tag Manager (GTM)

by Harry Brace

31 min read

Bing vs Google: Search Engine Comparison 2025

by Jonathan Theuring + Katie Barnard

11 min read

ComplE-E-A-T: A framework to unite SEO and CRO strategy

by Petar Jovetic + Isabel Nunez-Lopez

7 min read

How SEO strategies can leverage ChatGPT in 2025

by Charlie Norledge + Team Impression

25 min read

Digital marketing glossary – key terms for 2025

by Radhika Mistry

10 min read

Understanding the workings of Bayesian A/B testing

by Jake Piekarski

9 min read

November 2024 Google algorithm and search industry updates

by Emma Robinson + Suzannah Page

21 min read

Propensity Modelling: Definition, types and use cases

by Aaron Dicks

5 min read

Prime Yourself – Amazon Prime Day 2025

by Claire Henley + Dave Alexander

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