Digital and Internet Marketing Blog

Digital Marketing
11.12.2024

12 min read

The AIDA Model in Marketing: Uses & Examples

The AIDA model can be applied to help businesses really understand their customer journey, whether that be online or offline. Learn more about what this means for marketing communications here.

by Katie Barnard + Jonathan Theuring

Measurement
10.04.2024

3 min read

Impression’s Modern Measurement Series

by Team Impression

Our Impact
05.01.2024

7 min read

Impression’s Impact in 2023

by Zoë Ogden

Measurement
06.12.2023

2 min read

Use Google Consent Mode or lose advertising features

by Harry Brace

Google Algorithm Updates
20.12.2024

42 min read

Google algorithm updates: All major changes up to 2025

by Suzannah Page

Data Engineering
19.12.2024

10 min read

Understanding the workings of Bayesian A/B testing

by Jake Piekarski

Google Algorithm Updates
19.12.2024

9 min read

November 2024 Google algorithm and search industry updates

by Emma Robinson + Suzannah Page

Data Engineering
11.12.2024

21 min read

Propensity Modelling: Definition, types and use cases

by Aaron Dicks

Spotlight On
06.12.2024

1 min read

Spotlight On – Rosie Vacciana-Browne, Digital PR Executive at Impression

by Rose Watkins-Jones

PPC
04.12.2024

24 min read

Complete guide to the Google Ads Editor

by Salik Chaudry + Jakub Budzioch

Digital Marketing
02.12.2024

17 min read

GDPR & Marketing: The Definitive Guide to General Data Protection Regulations in 2025

by Aaron Dicks

Measurement
28.11.2024

4 min read

Using Share of Search to measure Brand Demand

by Zoe Le

Spotlight On
27.11.2024

1 min read

Spotlight On – Laura Arens, Senior Digital Strategist at Impression

by Zoë Ogden

Our News
25.11.2024

1 min read

Impression shortlisted 6 times at The Northern Digital Awards

by Matthew Ahern

Spotlight On
21.11.2024

1 min read

Spotlight On – Craig Bates, Client Success Lead at Impression

by Rose Watkins-Jones

Spotlight On
15.11.2024

1 min read

Spotlight On – Katie Barnard, Technical Development and Impact Specialist at Impression

by Rose Watkins-Jones

Black Friday
14.11.2024

10 min read

How to optimise your product pages for Black Friday

by Charlie Norledge

Black Friday
14.11.2024

5 min read

4 Digital PR tips for Black Friday

by Damian Summers

Our News
14.11.2024

1 min read

Impression wins Gold and Bronze awards at The Drum Awards 2024

by Matthew Ahern

Black Friday
14.11.2024

7 min read

SEO tips for Black Friday and the holiday season

by Charlie Norledge

Black Friday
14.11.2024

9 min read

Planning for the peak selling season

by Yasmin Williams + Jacob Shaw

Google Algorithm Updates
13.11.2024

9 min read

October 2024 Google algorithm and search industry updates

by Suzannah Page + Emma Robinson

Blog

Tips, advice, guides, opinions and updates from award winning digital agency Impression.