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Technical SEO

Here at Impression, ongoing research and training is a huge part of how we keep our team up-to-date with the latest happenings in the world of technical SEO. We regularly share our thoughts on the latest digital news right here on our blog, so you can keep up to date too!

Find out more about our Technical SEO services, or browse our latest tips, advice and opinions below.

The complete JavaScript SEO guide
28 min read

The complete JavaScript SEO guide

In our complete JavaScript SEO Guide, we will uncover the important elements of JavaScript (also known as JS) that SEOs need to know about. We’ll talk about how Google crawls and indexes JavaScript, why it benefits both users as well as SEOs and most importantly, the best practices you should follow to make your JavaScript […]

by Chris Rogers + Louisa Holman

XML sitemaps: What they are and how to submit them
15 min read

XML sitemaps: What they are and how to submit them

by Eloise

Hreflang Tags: What Are They and How Do You Implement Them?
16 min read

Hreflang Tags: What Are They and How Do You Implement Them?

by Suzannah Page

Site Architecture for SEO
29 min read

Site Architecture for SEO

by Jonathan Theuring + Aaron Dicks

25 min read

Schema markup: The definitive guide

by Claire Le

16 min read

How to measure and improve page speed

by Luke Davis

10 min read

Understanding Google’s Core Web Vitals metric INP and how to measure it

by Chris Rogers

6 min read

Pagination SEO: Best practices and implementation

by Nathan Dale

12 min read

How to scale SEO content with AI

by Luke Davis + Charlie Norledge

7 min read

Things to consider before adding a disallow to your robots.txt file

by Petar Jovetic

10 min read

BrightonSEO: Our Round Up from March 2021

by Luke Davis

10 min read

Core Web Vitals: The Global Publications Set to Be Hit by Google’s Latest Update

by Charlie Norledge

6 min read

Site Migration Tips

by Polly Astill

3 min read

Googlebot Will Crawl Sites Over HTTP/2

by Charlie Norledge

8 min read

Core Web Vitals: A guide to Google’s new page experience signals

by Team Impression

11 min read

Redirection: 301 & 302 Redirects

by Jonathan Theuring

5 min read

How to build a technical SEO dashboard using Google Data Studio

by Petar Jovetic

10 min read

How large websites can structure their XML sitemaps for improved crawling and indexing

by Team Impression

BrightonSEO 2019: Charlie Norledge – What’s new in Structured Data?

by Charlie Norledge

7 min read

The Ultimate JavaScript SEO Glossary

by Aaron Dicks

4 min read

Search Leeds: Sam Marsden – Overcoming Technical SEO challenges for enterprise sites

by Team Impression

7 min read

How to Optimise for Search Engine Crawl Efficiency

by Sean Burton

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