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Paid Social

Keeping up to date with the latest Paid Social trends, strategies, and announcements can be difficult. Our digital experts regularly blog about paid social media news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!

What’s New in Paid Media: June 2025 Industry Updates
21 min read

What’s New in Paid Media: June 2025 Industry Updates

Welcome to the latest edition of the Impression Paid Media Team blog, where we explore the newest updates and trends to keep you ahead of the game. As summer begins to make its presence felt, the digital marketing scene is warming up too. June has delivered a new round of updates in paid media. Let’s […]

by Amandeep Padda

Meta × GA4 Integration: A Marketer’s Guide
7 min read

Meta × GA4 Integration: A Marketer’s Guide

by Amandeep Padda

Meta Blueprint Certification: Unlocking your Meta Advertising Potential
7 min read

Meta Blueprint Certification: Unlocking your Meta Advertising Potential

by Team Impression

What’s new in Paid Media: May 2025 industry updates
10 min read

What’s new in Paid Media: May 2025 industry updates

by Ana Pereira

9 min read

What’s new in Paid Media: April 2025 industry updates

by Suhani Agrawal

9 min read

What’s new in Paid Media: March 2025 industry updates

by Divyarani Sishtla

5 min read

The Pinterest Performance+ Playbook: Strategies for smarter investment

by Mai Ngugen

8 min read

Leveraging UGC in 2025: Shaping the future of brand engagement 

by Amandeep Padda

14 min read

What’s new in Paid Media: February 2025 industry updates

by Olivia Rowse

8 min read

Bans, Controversy & Boycotts: How brands can safely navigate disruption in the social media landscape

by Jasmine Gorst

7 min read

Impression’s paid media predictions for 2025

by Nick Handley + Harriet Howarth

9 min read

Planning for the peak selling season

by Yasmin Williams + Jacob Shaw

3 min read

Impression joins The Google Video Expert Program

by Nick Handley

11 min read

What’s new in Paid Media: February 2024 industry updates

by Jacob Shaw + Team Impression

4 min read

Boosting Paid Media efficiency through UX Design

by Yussuf Aamer

5 min read

How to gain insights from competitor ads on Paid Social

by Jasmine Gorst

7 min read

Which paid social platform is right for your business?

by James Taylor

23 min read

Facebook advertising: The complete guide

by Abbie Hare

9 min read

3 ways to capture market share in Q4 and beyond

by Liam Wade

8 min read

The way we buy: Leveraging Behavioural Economics in Paid Social Advertising

by Alex Kadukova

8 min read

An introduction to WhatsApp advertising

by James Taylor

10 min read

Meta Advantage Suite 101 – What it is, how it works, and should you use it?

by Jasmine Gorst

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