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Paid Social

Keeping up to date with the latest Paid Social trends, strategies, and announcements can be difficult. Our digital experts regularly blog about paid social media news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!

What’s new in Paid Media: March 2025 industry updates
9 min read

What’s new in Paid Media: March 2025 industry updates

Welcome to the latest blog from the Impression Paid Media Team, where we uncover the latest news and trends to help you stay ahead of the curve. Spring is just around the corner, and so are some fresh updates in the paid media world! As we transition into a new season, March brings exciting changes […]

by Divyarani Sishtla

The Pinterest Performance+ Playbook: Strategies for smarter investment
5 min read

The Pinterest Performance+ Playbook: Strategies for smarter investment

by Mai Ngugen

Leveraging UGC in 2025: Shaping the future of brand engagement 
8 min read

Leveraging UGC in 2025: Shaping the future of brand engagement 

by Amandeep Padda

What’s new in Paid Media: February 2025 industry updates
14 min read

What’s new in Paid Media: February 2025 industry updates

by Olivia Rowse

8 min read

Bans, Controversy & Boycotts: How brands can safely navigate disruption in the social media landscape

by Jasmine Gorst

7 min read

Impression’s paid media predictions for 2025

by Nick Handley + Harriet Howarth

9 min read

Planning for the peak selling season

by Yasmin Williams + Jacob Shaw

3 min read

Impression joins The Google Video Expert Program

by Nick Handley

11 min read

What’s new in Paid Media: February 2024 industry updates

by Radhika Mistry + Jacob Shaw + Team Impression

4 min read

Boosting Paid Media efficiency through UX Design

by Yussuf Aamer

5 min read

How to gain insights from competitor ads on Paid Social

by Jasmine Gorst

7 min read

Which paid social platform is right for your business?

by James Taylor

23 min read

Facebook advertising: The complete guide

by Abbie Hare

9 min read

3 ways to capture market share in Q4 and beyond

by Liam Wade

8 min read

The way we buy: Leveraging Behavioural Economics in Paid Social Advertising

by Alex Kadukova

8 min read

An introduction to WhatsApp advertising

by James Taylor

10 min read

Meta Advantage Suite 101 – What it is, how it works, and should you use it?

by Jasmine Gorst

13 min read

Paid Social 2022 retrospective: Lessons we can take into 2023

by James Taylor

8 min read

What’s new in Paid Social: December 2022 industry updates

by Abbie Hare

6 min read

What’s new in Paid Social: November 2022 industry updates

by Abbie Hare

6 min read

What’s new in paid social: August 2022 industry updates

by Abbie Hare

7 min read

Instagram’s new feed and what it means for advertisers

by Matthew Ahern

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