Bans, Controversy & Boycotts: How brands can safely navigate disruption in the social media landscape
Since the Cambridge Analytica scandal in 2016, social media platforms like TikTok, Meta, and X have faced increasing scrutiny from governments worldwide. This culminated in TikTok’s short-lived ban in 2025—raising the question: how can marketers protect brand safety in such an unpredictable landscape? In the last 5 years alone, we have seen bans, controversy and […]
