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Paid Social

Keeping up to date with the latest Paid Social trends, strategies, and announcements can be difficult. Our digital experts regularly blog about paid social media news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!

How online platforms are adapting and implementing AI [Video]
4 min read

How online platforms are adapting and implementing AI [Video]

Learn how major marketing platforms like Google and Meta are integrating AI to change the way we advertise. Nick Handley and Aaron Dicks explain the profound shifts happening behind the scenes and how marketers need to adapt. In this video, you’ll learn: Transcript Nick Handley: Let’s jump into Google to start with. There are a […]

by Nick Handley + Aaron Dicks

What’s new in Paid Media: July 2025 industry updates
11 min read

What’s new in Paid Media: July 2025 industry updates

by Olivia Rowse

A Strategic Guide to Brand Measurement
19 min read

A Strategic Guide to Brand Measurement

by Isabella + Ben Garry + Abbie Hare + Harriet Howarth + Lauren

What’s New in Paid Media: June 2025 Industry Updates
21 min read

What’s New in Paid Media: June 2025 Industry Updates

by Amandeep Padda

7 min read

Meta × GA4 Integration: A Marketer’s Guide

by Amandeep Padda

7 min read

Meta Blueprint Certification: Unlocking your Meta Advertising Potential

by Team Impression

10 min read

What’s new in Paid Media: May 2025 industry updates

by Ana Pereira

9 min read

What’s new in Paid Media: April 2025 industry updates

by Suhani Agrawal

9 min read

What’s new in Paid Media: March 2025 industry updates

by Divyarani Sishtla

5 min read

The Pinterest Performance+ Playbook: Strategies for smarter investment

by Mai Ngugen

8 min read

Leveraging UGC in 2025: Shaping the future of brand engagement 

by Amandeep Padda

14 min read

What’s new in Paid Media: February 2025 industry updates

by Olivia Rowse

8 min read

Bans, Controversy & Boycotts: How brands can safely navigate disruption in the social media landscape

by Jasmine Gorst

7 min read

Impression’s paid media predictions for 2025

by Nick Handley + Harriet Howarth

9 min read

Planning for the peak selling season

by Jacob Shaw + Mike Wickham

3 min read

Impression joins The Google Video Expert Program

by Nick Handley

11 min read

What’s new in Paid Media: February 2024 industry updates

by Jacob Shaw + Team Impression

4 min read

Boosting Paid Media efficiency through UX Design

by Yussuf Aamer

5 min read

How to gain insights from competitor ads on Paid Social

by Jasmine Gorst

7 min read

Which paid social platform is right for your business?

by James Taylor

23 min read

Facebook advertising: The complete guide

by Abbie Hare

9 min read

3 ways to capture market share in Q4 and beyond

by Liam Wade

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