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Digital Marketing

Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our experts regularly blog about the digital marketing news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!

Impression is a multi-award-winning digital marketing agency that provides services that provides services including Strategy, SEOPPC, CRO, PR, Analytics and Media Effectiveness to its wide range of clients. Browse our latest thinking around digital marketing below, or get in touch to discuss how we can help you.

7 min read

AI & Automation in Modern Marketing [Video series]

What the AI Evolution Means for Marketers with Claire Elsworth & Nick Handley In this video, join marketing experts Claire Elsworth and Nick Handley as they demystify the AI evolution and explain what it means for modern marketers… Claire and Nick challenge the idea that AI is a threat, instead revealing how it’s a powerful […]


5 min read

AI Supported Optimisation & Experimentation [Video]

19 min read

A Strategic Guide to Brand Measurement

5 min read

Red Thread: How brands can break out of performance marketing

3 min read

Creative testing and experimentation [Video series]

2 min read

Measurement plans and KPI frameworks [Video series]

7 min read

Google Meridian: What you need to know

31 min read

Bing vs Google: Search Engine Comparison 2025

7 min read

SEO tips for Black Friday and the holiday season