At our Google Tag Manager consultancy, we focus on ensuring that every piece of website and user data is captured in a clear, actionable way. We believe that the true value of GTM is unlocked when it’s set up to seamlessly integrate with your existing tools and systems, such as Customer Data Platforms and Marketing Automation software.
Our Google Tag Manager consultants specialise in both Google Tag Manager set-up and Google Tag Manager integration, ensuring smooth, error-free data capture and reporting. Whether you are a small business or an enterprise, we tailor our services to your unique needs, providing a robust, scalable solution that grows with you.
For larger businesses, we offer Google Tag Manager 360, which is designed to meet the needs of enterprise-level companies requiring more advanced tracking and integration capabilities. Additionally, our experience with server-side tagging ensures that your data remains accurate and secure, even as privacy concerns and the depreciation of third-party cookies continue to evolve.
Customer Data Platforms & Marketing Automation
Additionally, with the use of Customer Data Platforms, Marketing Automation and connected CRMs, collecting accurate and reliable user-level web behavioural and event data is critical to campaign success.
In recent years, to counter the challenges posed by browsers in light of changing privacy concerns, Google has released an additional tagging container version called Server-Side Containers. To ensure data quality and fidelity are as high as possible, all data-mature and maturing businesses should be considering this solution
Implementing best practice: Utilising a feature-rich Data Layer
Inconsistencies between the way different platforms report can be difficult to manage, especially when it comes to goals and event tracking, and e-commerce.
A data layer is an invisible technical feature which allows the easy abstraction of on-page and user events from your website, into a central tag management system. There’s some set-up required up front, but beyond that, there are very few requirements from developers or IT. For this reason, it’s a really popular option and is quickly being adopted by most content management systems and ecommerce platforms.
There are various other benefits of utilising a data layer with Google Tag Manager, and these include permission-managed access to utilising the data, for your agency for example, consistency between platforms driven by the same origin data, and simpler debugging if you run into data quality issues.
