Mobile App Analytics Company

How App Analytics services help your business

Mobile app measurement, particularly from a marketing perspective, has increased in difficulty over the years. On-device privacy controls have played their part, and analytics and measurement vendors have evolved to respect privacy better.

When it comes to app analytics and app measurement, our Solutions team can support you in defining measurement strategies, specifying developer work, implementing platform configurations, dashboard and reporting, and everything in between.

We work alongside product and marketing teams – often bridging the gap between – and ensure we speak the language each stakeholder needs to stay agile in the app development process.

We work with app analytics and app measurement software solutions, including ‘Google Analytics for Firebase’, and a number of mobile measurement providers. These tools help us to help you gain a better understanding of both app-based user acquisition, as well as in-app usage behavioural analytics. We work across the iOS and Android app ecosystems and are generally agnostic when it comes to building types and SDKs.

App Analytics services we offer

Explore some of the services we offer as an App Analytics and App Marketing agency below, including App Store Optimisation.

Google Analytics for Firebase

Record and monitor behavioural app data, and segment data for use in other Firebase features. Report the usage data of your app inside a familiar interface – Google Analytics 4 – alongside or in a separate property to your website traffic.

We can also assist with performance and analytics data ‘data warehousing’ and real-time reporting dashboards through Google Cloud’s Looker Studio reporting.

App mobile measurement platforms

We integrate all standard enterprise mobile platforms, including all campaign linker solutions to ensure you have the best cross-device mobile measurement and attribution data available.

This is particularly important for multi-channel mobile marketing campaigns, as without a mobile measurement strategy and deep linking functionality in place, many app downloads will simply be attributed to organic sources in app store reporting platforms.

Customer data platforms & advertising

In addition to app measurement, we can also help you take your app to market, driving new user downloads through advertising and the activation of your customer data.

If you are interested in implementing a Customer Data Platforms and/or CX platform, then we also have experience here, in defining and implementing events for user behaviour tracking, user segmentation – including RFM segmentation – and then activation through digital ads, mobile push (Apple and Firebase) – and email marketing.

We move fast at MOTORS with changes happening daily, Impression's approach to our ambitions and fast pace is testament to our success in performance marketing.

Lewis Millar Senior Digital Growth Manager

Our approach to App Analytics and mobile measurement

A mix of consultancy and practical implementation is our approach to mobile app measurement and analytics. We partner with your IT, product and development teams on the technical implementations of the platform SDKs. We then consult, configure and dashboard for marketing teams.

When it comes to measurement, we support in-app user behaviour measurement plans, in addition to the MMP acquisition attribution and reporting. Beyond this, we also support advertising activations and customer data platforms on a case-by-case basis – this typically supports segmentation, push, email and ad audience synchronisations.

Of course, each implementation is unique, but broadly we are well placed to support your app analytics project across the following stages.

App measurement plan definition, including objective frameworks, KPIs and reporting.
Support you with vendor selection, if not already present
Translation of the strategy into a technical plan, with functional technical specification for all platform events, tailored to your platforms of choice.
Support your development teams with testing
Configure all platforms, including mobile measurement platform, tag management solution and analytics platform
Configure your data warehousing solution, if required
Dashboard agreed reporting requirements

Throughout, we’d work with your or our media teams to ensure compliant advertising practices best suited for mobile app advertising campaigns and tracking.

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