Meet the Team

Senior Programmatic Strategist. Joined Impression in July 2024

I have been working in programmatic advertising for over four years, beginning my career as a digital marketing apprentice. During this time, I’ve had the privilege of collaborating with exceptional clients across the Travel & Tourism, Not-for-profit and SAAS industries. My experience spans the entire marketing funnel, from driving awareness to achieving conversions, giving me a well-rounded perspective on campaign execution and optimisation.

No two days at Impression are ever the same! I have the opportunity to collaborate with a diverse range of clients, from airlines to tool manufacturers, each with unique campaigns and goals. My role spans the entire process—from strategic planning to flawless execution—ensuring that every campaign is thoughtfully designed and delivered to achieve its full potential.

Something I am proud of:

I’m particularly proud of my ability to educate others about the incredible opportunities programmatic campaigns offer. I’ve conducted multiple sessions and workshops to demonstrate the value of programmatic as a key component of clients’ paid media strategies. These efforts have not only helped clients better understand the potential of programmatic but have also directly contributed to driving stronger results for their paid media campaigns.

Outside of work:

Outside of work, you’ll often find me spending time with my fur baby, Bella—a very fluffy and lovable golden retriever—going for long walks, At the gym, or with my head in book!