Meet the Team

Digital PR Strategist. Joined Impression in April 2021 and again in April 2023.

I graduated from the University of Nottingham with an English degree in 2018. Keen to explore the world of journalism and the media, I began working in a traditional PR agency shortly after. This experience gave me insights into a wide variety of marketing activities including organising events, influencer marketing and building relationships with a wide-range of clients and journalists. After discovering a passion for creative content campaigns, I decided to make the transition into the world of digital PR.

At Impression, my day-to-day is generally spent ideating across a wide range of clients, building relationships with journalists through outreach, chasing reactive opportunities and writing written assets including blogs and press releases.

Something that I’m proud of:
I recently took some time out of my career to solo travel around South America. I’m really proud of myself for pushing myself out of my comfort zone, my ability to travel independently, whilst immersing myself in different cultures and learning a new language.

Outside of work:
I enjoy going to gigs, hiking, exploring new places, reading and enjoying whatever new hobby I’ve picked up.