AI Marketing Agency

Generative and analytical AI to accelerate your competitive advantage

We’re a global performance marketing agency experienced in AI and machine learning. We help brands grow online and stay ahead of the competition with generative and predictive AI. We’re committed to continuous innovation and investment in data science and analytics to enhance your marketing strategy.

How and AI marketing agency can help your business

At Impression, we’re experienced in artificial intelligence and machine learning. As a global performance marketing agency, we’ve been adopting and experimenting with AI for some time. With our first-hand knowledge of how AI can help grow brands online, we’re well-placed to advise you on your growth journey — ensuring you stay ahead of the competition.

Our AI capabilities include:

Generative AI – Media, creative and scaled copywriting, and machine learning analytics
Predictive AI – Across customer data, predictions and recommendations. This is a rapidly developing area of our investment so please do get in touch with your unique challenges.

We’re constantly seeking new opportunities to unlock with AI, investing in hiring and internally training capabilities including data science, engineering, analytics and visualisation so that collectively we are best placed to solve your challenges.

We can support onplatform and feature adoption, across marketing analytics, measurement, advertising and other comms channels. Our team also has its own capabilities across the broader field of machine learning and artificial intelligence.

Below is a snapshot of the possibilities AI can have on marketing – get in touch with our team to learn more about how we’d tackle your challenges with a creative approach to technology.

AI Analysis & Prediction

As marketers, we now have access to an unprecedented wealth of data. The amount of structured data, such as web events and customer insights, is rapidly increasing, alongside the growing challenge and intrigue of managing unstructured data.

Businesses want—and need—to better understand the insights this data can provide. By employing strong analysis, experimentation, and a robust modeling process, we can develop models with a good fit and effective predictive capabilities.

A trained model can serve a wide range of purposes, including:

Anomaly detection in the case of big data analysis, such as analytics event monitoring.
Predicting customer attention and engagement in the case of creative ads, websites and app screens.
Media spend analysis in the cases of media measurement.
Marketing mix and spend forecasts in the case of marketing mix modelling and forecasting.
Predicting purchase intent from website events, in the case of conversion rate optimisation and ads audiences for remarketing.
Per-customer lifetime value predictions and churn estimations in the case of CLV analysis.
Product recommendations and content personalisation in the case of improving digital experience.

Generative AI

When used appropriately, generative AI can enhance workflows to assist with tasks such as content production.

Like many businesses, we have an AI policy governing some generative AI use, but we are keen to utilise it as a tool rather than a go-to answer.

Generative AI in marketing can assist in large-scale copy production, campaign ideation, some creative production, and media enhancements, among many other use cases.

Like all reinforced machine learning models, generative AI is imperfect. Many models are built on top of regressions, which naturally will not produce unique thoughts like a human might. Generative AI can also hallucinate, too, which is the phenomenon where AI describes or generates something it should not.

AI platform adoption

At Impression, we are proud to be a Google Premier Partner, among other partnerships, and we actively collaborate with all advertising platforms to adopt new features for our clients.

This includes AI across audience segmentation and growth, AI in ad targeting and campaign optimisation, and across creative optimisation and generation. We adopt, and assist our clients in testing and adopting, all relevant advertising technologies which are proven to have a positive impact on business KPIs.