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Paid Social

Keeping up to date with the latest Paid Social trends, strategies, and announcements can be difficult. Our digital experts regularly blog about paid social media news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!

7 min read

Meta Blueprint Certification: Unlocking your Meta Advertising Potential

NOTE: First published 21 February 2018, updated on 17 June 2025. Data-driven marketing is becoming increasingly important as budgets are under scrutiny, platforms are becoming more complex, and businesses need evidence that their marketing investment is in the hands of people who truly understand their tools. This is particularly true on Meta platforms like Facebook, […]


7 min read

Impression’s paid media predictions for 2025

9 min read

Planning for the peak selling season

11 min read

What’s new in Paid Media: February 2024 industry updates

4 min read

Boosting Paid Media efficiency through UX Design

8 min read

An introduction to WhatsApp advertising